Sami Bazzi interview highlights from Pitti Immagine Bimbo
1) Since 1992, you have worked with more than 65 high-end brands and the most exclusive in Children’s category. Over the years of vast experience in the market, how do you think the kids’ fashion sector has changed over time and what are its future prospects? – lots of changes and with the countless new brand names that have emerged, I think that still only those with strong roots in designing and cuts combined with creative minds, potency to produce and manage professionally will prevail. A brand name of course is big part of the attraction but the creative fashionable designs, model styles, and capable qualified management are the most important to keep the name strong in the market. The brand name alone will not add a real value if not in accordance with market needs , and must know exactly clients’ needs and requirements geographically.